Hugo Boss Biography
Hugo Boss is a fashion house based in Germany, which specializes in high-end and casual menswear and womenswear. It is named after its founder, Hugo Boss. In 1987, Boss Orange for men was launched. It was described as sporty and casual, separating itself from the trendy Hugo brand and the sophisticated Boss Black brand. Boss Green is a completely sporty brand selling items designed for sport or a sporty look.
The company's products, divided over three brands, are available throughout the world in 103 countries and more than 5,002 retail stores. These brands are Boss, Hugo, and since 2004, Baldessarini. The latter, Baldessarini GmbH, is a more independent business unit which focuses on a more prestigious image than its two sister brands. It sells, like the other Hugo Boss brands, clothing, shoes, fragrances and accessories but will leave Hugo Boss after the Spring/Summer 2007 collection has been sent to boutiques. This is due to the newly launched premium Boss line, Boss Black Selection, outselling Baldessarini. Baldessarini fashion was recently sold for up to 9 million euros (Aug. 2006) to Ahlers AG, a fashion brand holding company. Werner Baldessarini will continue to design the collections; he will also be in charge of marketing.
Today's sub-brands for men include: Boss Black/Boss Black Selection, Boss Green, Boss Orange, Hugo, and Baldessarini. For women: Boss Black, Boss Orange (announced in July 2005 for Spring/Summer 2006 launch) and Hugo. Also part of the brand are Lifestyle Accessories.
All fragrance brands (Hugo, Hugo Boss and Baldessarini) are owned by Procter & Gamble.
By 2007 Hugo Boss had stores (in the U.S.) in New York, Beverly Hills, Chicago, Boston, San Francisco, Costa Mesa, Dallas, Houston, King of Prussia, Bal Harbour, Orlando, Palm Beach, Buffalo, Washington D.C., Tyson's Galleria, Waikiki, Honolulu, San Diego, Scottsdale, Natick, and Manhasset.
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